STORY.

It all begins with an idea.

The Founder of WRLD OF LAHGO at the age of 19 discovered a difference in his skin. Overnight, this sudden intensification of depigmentation raised concerns and prompted an urgent investigation. Now, for those who may not be familiar, Vitiligo is a skin condition that causes patches of pigmentation loss and can have a significant impact on one's confidence and self-esteem. But instead of wallowing in self-pity, The Founder decided to channel his experience into something positive. After extensive research he took time to create a brand that celebrates uniqueness and empowers people with "imperfect" skin to embrace their beauty that could spark this phenomenon. “I like to embrace diversity.” It's proof that sometimes life throws you a curveball, but if you catch it just right, you can turn it into something truly remarkable.